The Benefits of using Social Network to improve sales for Century 21 Essay

The Benefits of using Social Network to improve sales for Century 21 - Essay Example Century 21 is one of the major companies that has created significant shift in marketing strategies through internet function and design. It has been listed as the biggest real estate agency that operates across national borders in the world. The US Company has been compelled by fast changing technologies in competitive environment to adopt marketing strategies that are focused on social networking sites in order to increase sales (Charlene & Bernoff, 2008). This research study analyses Century 21’s marketing strategies and coordination efforts for the next three years. It is an international company and it is one of the most reputed Real Estate Agent Franchise Companies operating across national borders. Its inception dates back in 1971 in California but it was privatized until 1977 when the co-founders decided to make the company public. During its early stages, the company offered products and services that satisfied the needs of real estate owners. The company has expanded rapidly and has established more than 8000 offices and large number of sales professionals all over the world (Parsipanny, 2009). The company started its operations in United States but it has gained strong foothold and its presence has been felt in more than 60 countries. It is the leading marketer of real estate services and it has spent a great deal of time in improving online display advertisements, search engine marketing and real estate listing sites. In general, Century 21 can been regarded as the world leading provider of real estate services in comparison with other competitive real estate companies since it possesses the world’s largest network and geographical coverage. The company continues to take lead in the industry as evidenced by the increased online ads which offer substantial benefits to brokers, agents and customers. The company is very

Exam Questions Assignment Example | Topics and Well Written Essays - 2500 words

Exam Questions - Assignment Example One of the techniques is to starting the process with individual ideas. Every individual should first put down their own ideas individually. After the first step, everyone should then bring up their ideas. Judgments should be withheld and no one’s ideas should be criticized. This then should ensure that everyone is heard. The group should then go radical and ensure that even the impractical are analyzed for any possibility. There should be emphasis on generation of many ideas as possible. The group should then build on individual ideas. c) The problem solving model can help the management team to gather information on the market and identify possible solutions to their problem. They can then define their issue, gather information and try to brainstorm ideas that can solve the problem on the sale of their product. They will then come up with a solution after critical analysis of several ideas. However they are likely to encounter difficulties in gather adequate information on their problem of their sales. This then will hinder the identification of possible solutions. d) Individuals working on their own should consider identifying the issue at their stake before trying to generate any ideas. After that, the individual should consider the technique of looking at issue on different points of view. This will enable the individual be able to consider several possibilities when generating ideas. a) The characteristics of critical thinking include defining the problem that is at hand and understanding well. Another feature is asking as many questions as possible to get all the necessary information on certain issue. Critical thinking also involves clear analysis of several assumptions and biases on certain ideas. Tolerating ambiguity avoiding emotional reasoning in several cases are also common features of critical thinking. c) Fallacies of relevance are arguments whose premises are logically relevant and are therefore in a position to establish a clear