Goldilocks Marketing Strategy Essay Example

Goldilocks Marketing Strategy Paper Goldilocks EXECUTIVE SUMMARY The Company Goldilocks traces its roots to the collaboration and complementary talents of the women, whose collective love for good food fueled what has been transformed into the global enterprise today. It is known for its delicious pastries and cakes. The Market The market for cakes and pastries never go on the season. Cakes are always present in parties and even big event it also one of favorite dessert of Pilipino. It captures the heart of people who like sweet food and even candies or pastries. The costumer of Goldilocks is at all age, it can also a middle earner and also the higher earner because it offer price affordable and some price which much higher depend on its flavor and sizes. The Competition The competitors of goldilocks are pastries restaurant, caf? ©, red ribbon, French Baker and even the local bakeshop. The competition is high intense because their area lot of choices in the market. The Strategy Goldilocks need to create new varieties of cakes and pastries for the demand of their customer. Expand their stall for more accommodation of customer. Chapter 1 BACKGROUND OF THE STUDY Introduction Goldilocks is the leading brand in the Philippine bakeshop industry, cutting across all conomic classes with a wide variety of products, at prices within the consumers reach. Ask any Pinoy what his favorite Goldilocks products are, and hes sure to name at least one! Apart from being awarded the Superbrand Seal of Recognition, Goldilocks has been elevated to the Hall of Fame in both the Bakeshop and Franchise categories by several awara-glvlng Dooles sucn as tne consumer Union 0T tne pnlllpplnes, Parangal ng Bayan, and the Philippine Franchise Association. We will write a custom essay sample on Goldilocks Marketing Strategy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Goldilocks Marketing Strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Goldilocks Marketing Strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It was also awarded by DTI Philippine Retailers Association the Outstanding Filipino Retailer for 2006 in the FoodRetail category. This attests to the genuine quality and dedication that Goldilocksputs into its products and services. For 40 thoughtful years, Goldilocks has set the standard for quality cakes, breads, pastries and popular Filipino food. Its mission is to constantly innovate new products that suit the discriminating Filipino taste. The nations favorite bakeshop currently has an outstanding 400 products in its product range. History of The Goldilocks The Goldilocks Fairytale Once upon a time in 1966, two sisters, Milagros and Clarita and their sister-in- law Doris, decided to open a small bakeshop along Pasong Tamo Street in Makati. A third sister, Maria Flor, suggested that they name the enterprise Goldilocks, after the character in a fairy tale. The intention was to make it easier for children and their mothers to remember the bakeshops name, and also because it suggested luck and prosperity. Little did the founders know that this Once Upon a Time would flourish into a real- life Happily Ever After: though hard work, dedication, and an uncompromising commitment to total customer satisfaction, Goldilocks is now the largest Filipino- owned bakeshop chain in the world. As a true global brand, it has expanded to more han 420 stores in the Philippines and overseas markets, and now employs a workforce of over 2,000 people. Likewise, the opening day total sales of P574 back in 1966 has multiplied thousands of times over. Perhaps more impressively, generations of Filipinos consider Goldilocks not only as a brand, but a time-honored family tradition. Now celebrating its 47th year, Goldilocks continues to strengthen its position as a genuine Filipino Icon. Industry definition Bakeshop -a workplace where baked goods (breads and cakes and pastries) are produced or sold bake house, bakery Pastries -A dough of flour, shortening, and ater, used as a base and covering in baked dishes such as pies. Cakes -A sweet baked food made of flour, liquid, eggs, and other ingredients, such as raising agents and flavourings. Flavours -taste, esp. the distinctive taste of something as it is experienced in the mouth. Positioning- Positioning is also defined as the way by which the marketers attempt to create a distinct impression in the customers mind. (http://en. wikipedia. org/wiki/) COMPANY PROFILE A. Goldilocks mission and vision: A strong global brand Mission: Goldilocks symbolizes excellence in products and services that go beyond customer expectation worldwide. Customer service for Goldilocks: The customers deserve the best service, prompt and efficient service, courtesy, and customer satisfaction are just a few ways tp show gratitude to them. B. Values Customer service for Goldilocks: The customers deserve the best service, prompt and efficient service, courtesy, and customer satisfaction are Just a few ways to show gratitude to them. C. Awards: Taste success with a Goldilocks Franchise. Join the Goldilocks franchise family. With over 40 years of experience, more than 300 stores worldwide and the 2005 Hall of Fame Award for Outstanding Filipino Franchise of the Year, you are assured of sweet uccess. Brand Leadership Goldilocks is the leading brand in the Philippine bakeshop industry, cutting across all economic classes with a wide variety of products, at prices within the consumers reach. Ask any Pinoy what his favourite Goldilocks products are, and hes sure to name at least one! Mark of Excellence Apart from being awarded the Super brand Seal of Recognition, Goldilocks was Outstanding Filipino Retailer for 2006 in the Food Retail Category, and elevated toa Hall of Fame in 2010 in both the Bakeshop and Franchise categories by several award-giving bodies such s the Consumer Union of the Philippines, Parangal ng Bayan, and the Philippine Franchise Association. It was also awarded by DTI Philippine Retailers Association the Outstanding Filipino Retailer for 2006 in the Food Retail category and in 2010 Hall of Fame Award for Outstanding Filipino Retailer This attests to the genuine quality and dedication that Goldilocks puts into its products and dedication that Goldilocks puts into its products and services. Service and Reliability The thoughtful nature of Goldilocks is seen not only in its products but in its superior service as well. Goldilocks provides continuing support and advisory services on store operations, local store marketing plans, financial data analysis, and market development-all designed to enhance the franchisees store management skills. Excellent Operating Systems Goldilocks comprehensive training and quality systems provide the framework to support its growing network of stores. It is committed to constantly innovate and provide quality products and services. Breakthrough Concepts Products that constantly delight and excite consumers! Only Goldilocks has unique concepts such as Decorate Your Cake, Go Lite, Pinoydeli, Bitbit Packs, Happy Goldi Birthday Party, and many more. Innovate Store Designs and Layout Goldilocks continuously updates their store concept and design to address specific market needs. It provides point of sale materials such as menu boards and advertising material D. Warranty Satisfaction Guaranteed, or your money back. If we cant get the Mattress your body needs within 100 days (which 95% of our customers find we can see below), we will refund your purchase price. You only pay the shipping. The comfort experts at FloBeds can help you determine what firmness is best Tor you, Dasea on wnat you nave Deen sleeping on ano wnat you ao ana dont Ilke about your old mattress. Our exclusive Mattress Selector helps you decide which model is right for you. If you get it wrong, well still make right. We know how important the mattress you sleep on is! Our unique design, with changeable firmness layers means you will most likely have the comfort your body needs. But if you dont, our component design allows us to promptly send just the component you need to achieve the comfort you deserve. For King, Queen and Standard Mattresses you can order up to two new firmness layers for Just $75 in the first 5 years. You dont have to send anything back. Over the entire 20 year life of your bed we will send you p to 4 new latex cores to help you get the support your body needs. (If you have a Twin size mattresses you may order 1 core at $75 and one more additional core.) And since we can ship it via UPS, Year Cost of first 2 Cores (1st if Twin Size) Cost of Cores 3 and 4 (2nd if Twin size) 1-5 $75 ea $150ea 6-10 25% of Core Price ea 50% of Core Price ea 11-15 75% of Core Price ea 16-20 it is easy for you to receive your new firmness. With our vZone, designed for specific pressure point relief, we will send you any latex zone you need at no charge for the first 100 days. For the next 5 years, Just $20. Nothing to return. If you are not 100% satisfied with the firmness you select, we will help adjust your mattress for your body. So REST ASSURED. We guarantee your comfort. The bed that will always be Just Right. Heres how it works for beds purchased after November 2010: For mattresses purchased before November 2010, we still offer a 25% discount on new cores. FloBeds knows that your body will change. You may get thinner or you may gain weight. You may suffer from an injury or heal. But most of us will change and the support your body needs may change too. FloBeds want to make sure your bed is always Just Right. For reference, our current Core Prices (Soft to XFirm) are: Blended Queen. $350 Blended King. .. $400 Natural Queen. $399 Natural King.. $499 Here Is a llstlng 0T all current component prlces tnat would apply today. Electrical Adjustable Base Purchasers: Note, if you are buying an electric adjustable base, unlike a FloBeds Slat Foundation which ships via UPS, Adjustable beds ship via common carrier. In the interest of full disclosure, we want you to know the freight to return a Dual King Adjustable Bed will be in the $300-400 range. That combined with the original shipping means you are risking serious dollars. On the other hand, in the rare instance you find our mattress is not right, you may want to keep the base with can be used with any flexible mattress. Objective of the study OVERALL AIMS AND OBJECTIVES to provide a safe, secure, stimulating and caring environment in which children feel secure to explore and experiment confidently; to use assessment, recording and reporting to promote continuity of learning; to work in partnership with parents to meet every childs individual needs; to develop a curriculum which will include suitable learning opportunities and fun activities for all the children taking into ccount age and ability which allows for creativity and imagination; to have an appropriate range of policies and procedures which support lifelong learning; to encourage staff to reach their full potential through training opportunities, teamwork, regular appraisals and recognition of skills; work within a framework which ensures equality of opportunity for all children and families. Scope and Limitation This study is only limited in the brand Goldilocks for its product innovation, product positioning and market growth. CHAPTER 2 TOOLS AND TECHNIQUES IN DEVELOPING Goldilocks STRATEGIC MARKETING The Porters Five Forces tool is a simple but powerful tool for understanding where power lies in a business situation. This is useful, because it helps you understand both the strength of your current competitive position, and the strength of a position youre considering moving into. With a clear understanding of where power lies, you can take fair advantage of a situation of strength, improve a situation of weakness, and avoid taking wrong steps. This makes it an important part of your planning toolkit. Conventionally, the tool is used to identify whether new products, services or businesses have the potential to be profitable. However it can be very illuminating when used to understand the balance of power in other situations STEEPLE ANALYSIS SOCIAL Being a sweet lover country pastries can be easily accepted in the market. Children or adult can be the target market of the products offered by Goldilocks and being a celebration-oriented, cakes and other offering of the company has a great potential to sell its products. TECHNOLOGICAL In baking, there are upgraded ovens and equipments used. The technology today enhances the efficiency in making every products that result to less-cost pricing strategy. ECONOMIC Because of the inflation rate of some of the ingredients of pastry products like flour and sugar there is a tendency of adjusting some of the factors in considering the pricing strategy of every products. It can be to increase the price or to decrease the level of amount of the ingredients in some of the products. The economic status of the country greatly affect every company and it has a great impact in the marketing mix and strategies of the company. ENVIRONMENT In environmental factors, todays farming is in average level because we import some of the ingredients of pastries. Because the country is a typhoon prone are there are ossibilities that there can be a shortage in sugar or flour that can result to shortage. However, they have a alternate solution for the supplies needed in making the products. The products offered by the company is highly dependent on agricultural products thus environmental factors should be monitored. POLITICAL The government monitors the exportation and importation of products that contributes a lot in the industry because some of the agricultural products especially the wheat, flour and sugar are from other countries. If they will not monitor it correctly it will affect the operation of the company and the whole pastry industry. LEGAL There are laws that protect the rights of the industry having ceiling prices of products and regarding increasing and decreasing of prices. The government protects the consumer by analysing first the situation before giving inflation in every products and services. ETHICAL I nere are department 0T nealtn monltors tne operatlon process, quallty control ana the cleanliness of the food offered in the food industry. Checking the ethics how the products are prepared and made to protect the health of the consumers. The company ensures that cleanliness and quality are offered in every products that they sell. fresh from the oven. THE ANSOFF MATRIX Successful businesspeople spend a lot of time thinking about how they can increase profits. Theyll typically have hundreds of ideas about things they could do, including developing new products, opening up new markets and new channels, and launching new marketing campaigns. In the same way, people within organizations often have many different ideas about how they want to progress their careers. Perhaps they want to develop new skills, move into new roles, and even work in new industries. hat a particular strategy will expose you to, the idea being that each time you move into a new quadrant (horizontally or vertically) you increase risk. http:// www. mindtools. com/pages/article/newTMC_90. htm#sthash. KwY4iomd. dpuf) The Ansoff Matrix Business Market De velopment Diversification As the company has penetrated the country by having different branches the Company will start to go outside country who has a large population of Filipinos. (e. g countries who has a many OFW,s) Targeting the every Filipino family who give importance to celebration and memories. The company will start to offer other products other than pastries and cakes. Start offering main dishes and other products of different provinces like (bagoong, tuna,sardines. Etc. The company ell offer a fast food type in some of the branches of the Company. Market Penetration Product Development Advertising that the company is giving importance to Filipino cuisine and Filipino values. To promote that the company sell the Filipinos cuisine pride that will has a delicious taste that every Filipino will love. Introduce a loyalty scheme in every products of the company. Informing the customer that the company give value to the culture of the Filipino consumer to get their interest and care. Upgrade the existing packaging of every products that shows how happy to buy the products. Offer related service, party organizing and related products. ffer equipments in baking improve the flavours of the cakes that they offered and having a twist in some of the common flavours so that the customers will not prefer to change their loyalty brand. BCG MATRIX STAR QUESTION MARK CASH COW DOG The company is in the dog column because it has a low market share but has high market g rowth rate Introduction simple bread Growth cakes with icing Maturity cakes with flavors Decline bread PORTFOLIO ANALYSIS According to a 2005 study by AC Nielsen, the worlds leading market research and nformation firm, Goldilocks enjoys a total product awareness of 100 percent, with seven out of 10 respondents mentioning it first. More impressively, Goldilocks has managed a full conversion of awareness-to-trial, and has done exceedingly well in retaining trial to regular purchase. It enjoys a committed customer base, and continues to attract even more. MARKET POSITIONING The market position of Goldilocks in the market of pastries and bakeries is very strong that every Filipinos recognize cakes brand as Goldilocks. The company positioned in the minds of the market as a cake for all occasions and a best gift for celebrations. They caught the position of being the cake for all Filipino who love sweet foods and which give party for everyone. They also penetrated the online shop, and online buying. They make convenience environment and offer different products in different aged levels. They make sure that their products has a quality and will bring happiness to every customer. They also positions as the Pasalubong store for your loved ones. Chapter 3 THE MARKETING PLAN Your company needs a vision, the vision demands a strategy, the strategy requires a plan, and the plan requires action. A Japanese proverb says: Vision without action is daydream. Action without vision is a nightmare. You need to prepare a detailed marketing plan. But it makes more sense to call it a battle plan. Your plan should give you confidence that you will win the war before you engage in the first battle. If you arent introducing something better, newer, faster, or cheaper, you shouldnt enter the market. SITUATION ANALYSIS A systematic collection and evaluation of past and present economical, political, social, and technological data, aimed at identification of internal and external forces that may influence the organizations performance and choice of strategies, nd assessment of the organizations current and future strengths, weaknesses, opportunities. SWOT ANALYSIS STRENGTH They have a strong market position in the market Their products and prices are very competitive in the market. They build brand loyalty in the market. I ney offer aellclous products ana excellent service In Sometimes it is very sweet that is prone to diabetes. Not all stores has a variety of flavours. OPPORTUNITIES The products can be exported to other countries. tnelr customer. There are lots of interested people who loved sweets and can be more loyal to the company. THREATS Many people are now engaging in culinary arts that can cause for more competitors in the future. NATURE OF PRODUCTS Strategic Marketing plan and its link to Corporate Strategy MARKET ANALYSIS Consumer interest in pastries is being sustained by the increased availability of a range of pastries variants. Among the more innovative lines is Goldilocks bakeshop, which claims to give more happiness on every occasion. Initially available in malls. CURRENT CORPORATE AND MARKETING SITUATION KEY MARKET FACTORS Philippine food companies face a number of issues as they compete in the arketplace. The marketing strategy of Red Ribbon bakeshop The following factor had been considered by major industry players to be crutial elements in sustaining competitive strategic marketing performance , Goldilocks being the one of the biggest player thereby adhere to these factor as follows; Advertising appeal Product Quality Price Competitiveness Management Financial Position Customer Loyalty/ Perception (top of mind) Manufacturing Location COMPETITIVE ANALYSIS Red Ribbon Bakeshop Red Ribbon Bakeshop is another popular name in the bakeshop industry of the Philippines. Considered as the direct competitor of Goldilocks, Red Ribbon Bakeshop is known to provide the same type of cakes and pastries available in Goldilocks. Currently, under the management of Jollibee Foods Corporation, Red Ribbon Bakeshop quickly became one of the most accepted and recognized bakeshop across the Philippines. Bizu Patisserie Bizu Philippines Patisserie is considered as one of the new additions to the few popular bakeshops and cafes in the Philippines. Althoug h the name of the bakeshop is more like a French bakeshop, Bizu Patisserie is a proudly Filipino-owned bakeshop in the Philippines.

Experience Psychology, 3rd edition Essays (1244 words) - Free Essays

Experience Psychology, 3rd edition Essays (1244 words) - Free Essays Experience Psychology, 3rd edition Chapter 2, The Brain and Behavior Vocabulary, Key Terms Adrenal glands: Glands at the top of each kidney that are responsible for regulating moods, energy level, and the ability to cope with stress. Afferent nerves: Also called sensory nerves; nerves that carry information about the external environment to the brain and spinal cord via sensory receptors. Agonist: A drug that mimics or increases a neurotransmitter's effects. Amygdala: An almond-shaped structure within the base of the temporal lobe that is involved in the discrimination of objects that are necessary for the organism's survival, such as appropriate food, mates, and social rivals. Antagonist: A drug that blocks a neurotransmitter's effects. Association cortex: Sometimes called association areas, the region of the cerebral cortex that is the site of the highest intellectual functions, such as thinking and problem solving. Autonomic nervous system: The body system that takes messages to and from the body's internal organs, monitoring such processes as breathing, heart rate, and digestion. Axon: The part of the neuron that carries information away from the cell body toward other cells. Basal ganglia: Large neuron clusters located above the thalamus and under the cerebral cortex that work with the cerebellum and the cerebral cortex to control and coordinate voluntary movements. Brain stem: The stemlike brain area that includes much of the hindbrain (excluding the cerebellum) and midbrain; connects with the spinal cord at its lower end and then extends upward to encase the reticular formation in the midbrain. Cell body: The part of the neuron that contains the nucleus, which directs the manufacture of substances that the neuron needs for growth and maintenance. Central nervous system (CNS): The brain and spinal cord. Cerebral cortex: Part of the forebrain, the outer layer of the brain, responsible for the most complex mental functions such as thinking and planning. Chromosomes: In the human cell, threadlike structures that come in 23 pairs, one member of each pair originating from each parent, and that contain DNA. Corpus callosum: The large bundle of axons that connects the brain's two hemispheres, responsible for relaying information between the two sides. Dendrites: Treelike fibers projecting from a neuron which receives information and orient it toward the neuron's cell body. Deoxyribonucleic acid (DNA): A complex molecule in the cell's chromosomes that carries genetic information. Dominant-recessive genes principle: The principle that if one gene of a pair is dominant and one is recessive, the dominant gene overrides the recessive gene. A recessive gene exerts its influence only if both genes of a pair are recessive. Efferent nerves: Also called motor nerves; nerves that carry information out of the brain and spinal cord to other areas of the body. Endocrine system: The body system consisting of a set of glands that regulate the activities of certain organs by releasing their chemical products into the bloodstream. Frontal lobes: The portion of the cerebral cortex behind the forehead involved in personality, intelligence, and the control of voluntary muscles. Gene x environment (g x e) interaction: The interaction of a specific measured variation in DNA and a specific measured aspect of the environment. Genes: The unit of hereditary information, consisting of short segments of chromosomes composed of DNA. Genotype: An individual's genetic heritage; his or her actual genetic material. Glands: Organs or tissues in the body that create chemicals that control many bodily functions. Hindbrain: Located in the skull's rear, the lowest portion of the brain, consisting of the medulla, cerebellum, and pons. Hippocampus: The structure in the limbic system that has a special role in the storage of memories. Hormones: Chemical messengers that are produced by the endocrine glands and carried by the bloodstream to all parts of the body. Hypothalamus: A small forebrain structure, located just below the thalamus that monitors three pleasurable activitieseating, drinking, and sexas well as emotion, stress, and reward. Limbic system: A set of subcortical brain structures central to emotion, memory, and reward processing. Motor cortex: A region in the cerebral cortex, located just behind the frontal lobes, that processes information about voluntary movement. Myelin sheath: A layer of fat cells that encases and insulates most axons. Neocortex: The outermost part of the cerebral cortex, making up 80 percent of

Hegemony And International Relations Essay Example | Topics and Well Written Essays - 750 words

Hegemony And International Relations - Essay Example Normally, countries will ‘inherit’ this dominating characteristics or factors from its history. However, certain countries will go in search of certain factors. That is, dominating factors like status, reputation, economy, etc. will be normally sought by all countries, but these are the key factors that would make countries dominate in the negative sense, and thereby have hegemony. This concept of hegemony was studied and interpreted by many thinkers all over the world, particularly in relation to international relations. So, this paper will discuss Antonio Gramsci’s notion of hegemony and how it is useful for the study of International relations. Antonio Gramsci’s experiences in Russia made him realize that Marxist theory of power was based on force and coercion to control and govern people. So, he took an opposite stance and hypothesized that most of the time, political power in liberal democracies is exercised not through government use of force, but through a dominant world-view, or ideology. However, he continues and takes a common stance by stating that a country needs both these controls for it to survive and stand up, with Hegemony being the subtle end result. â€Å"Domination, which referred to direct physical coercion by police and armed forces and hegemony which referred to both ideological control and more crucially, consent† (Burke 1999). In the narrow sense, it applies mainly to a nations political domination over another nation or group. It is a set of strategies implemented through various means like violence, media power, economic power, etc, etc†¦ by the dominant groups in order to secure the consent of the subordinate groups directly or indirectly, legally or illegally.

Stress management - guided imagery Assignment Example | Topics and Well Written Essays - 750 words

Stress management - guided imagery - Assignment Example One very effective way is hardiness. This means becoming stronger both physically and emotionally. Techniques of improving hardiness include doing more physical exercises reducing usage of drugs such as alcohol and nicotine, creating a support system by developing close relations with other people, doing activities that you enjoy among many more. Another effective method is development of a positive attitude towards situation. Healthy eating habits alongside with good nutrition increases not only the physical stamina but also the emotional and perhaps mental stamina (Hoffman et al., 46). Relaxing of both the mind and the body improves even the concentration and can be achieved by gaining enough sleep. Proper time management is another stress management skill that helps one to accomplish things that may otherwise cause stress. Proper cash managent is another strategy that reduces stress for college students. Exploring spirituality is also another common effective way of managing stres s since one finds personal meaning to his life. As a student, I adopted a stress management behavior that has worked out perfectly well. It is a strategy that has an acronym â€Å"HOLDUP†. This stands for Hardiness, Outlook, and Listening to my Body, Decreasing stress as much as I can, unburdening myself and Problem solving. I decided to change my outlook of challenges and took them positively. I developed a sense of humor in my problems and found out that they were not as bad as they seemed. More so, I learnt that making mistakes was inevitable as long as it was accompanied by a lesson in it. There was an added solution to taking responsibility over my own feelings, and this made me control all my stressors. By understanding my outlook, I was able to know my strengths that brought me a lot of confidence and my weaknesses too which were the major channels stress came through. Listening to my body always worked out very well for me. I was

Creative Brief Essay Example for Free

Creative Brief Essay Is to increase the consumption of milk among the teenage group so that they would drink less sugary and carbonated drinks that would harm their health . The Product Milk is by far the healthiest beverage after water . Milk helps to strengthen the bones and the teeth . Milk drinking drops off sharply in the teenage years because it is considered to be uncool and most of teenagers are worried about the calories and fat . Part of it has to do with the lack of flavours and the packaging being dull . This is what we found out about the product we decided to help , which is HL Milk by Marigold . Target Audience Our target audience would be males and females aged from 16 to 25 years old .Milk is a beverage that every parent would tell their kids to drink as children , though most of them still drink milk for breakfast but they still choose to drink other drinks like coke , pepsi or ribena .Milk has become less relevant to their lifestyles . They think milk doesn’t go well with foods like Mcd , Pizza and KFC . Why they choose soft drinks is because the soft drinks are exciting , versatile and its an acceptable alternative to milk . Promise and support Promise Todays milk can help the teenagers become strong and dynamic . Looking at the hectic schedule teenagers have these days ,it is recommended to drink milk to help them feel fresh and energized the whole day . Support. Milk has the nutrition the body needs to look and feel dynamic. Today most teenage athletes and famous teen celebrities drink milk . Ice –cold milk taste great especially with HL Milk`s 3 new taste which are peach , coffee and mango . It has a more refreshing taste to it . Not to heavy nor to creamy . Its light and smooth . Brand personality. The personality now of HL Milk is dull and there isn’t any attractive colours that would attract a consumer to get it . Some consumers especially teenagers look at the packaging before purchasing products . If its attractive and youthful they would purchase it .The old packaging is very practical and conservative as it only has 2 colours with no pictures on the box . The needed personality for teenagers to buy the HL Milk would be exhuberant , contemparory and youthful . The packaging would suit the lifestyle of the teenagers . The would be shy to drink milk in public .

Consumer impulsive buying behavior

Consumer impulsive buying behavior Abstract In this study, we investigate the relationship between sales promotion and consumer impulsive buying behavior in Retail Industry of Pakistan. More specifically, we investigate whether there is a positive relationship between sales promotion and consumer impulsive buying behavior or not? For this purpose we have conducted 80 Questionnaire from Metro, Macro and Hyper Star Located in Lahore, Pakistan for our research project. We have measured sales promotion by three dimensions that are (1) length of offer period, (2) incentives and (3) return policy while customer impulsive buying behavior by three dimensions that are (1) income level, (2) worth of product and (3) tendency to spend. We have used Questionnaire as a tool for the collection of data in order to prove our hypothesis. Afterwards we have applied the regression and correlation technique, which have given us the result that there is a positive relation between Sales Promotion and Impulsive Buying Behavior. In the end we discuss ed that our research goes in support of our literature review that we have conducted before starting our project. Keywords: Sales Promotion, Consumer Impulsive Buying Behavior INTRODUCTION AND OVERVIEW In this era of globalization, competition has become more intense than ever. Every marketing campaign tries to win the support of the consumers that the product of the organization is entailed to suffice them and is the best to meet their expectations. If the purpose is successfully attained the consumers acknowledge the product of the organization and colligates specific benefits to the product (Murphy Enis, 1985). Consumer routinely faces the decision problem of what product to purchase, from where to purchase and in what quantity to purchase. Moreover, the decision is complicated by consumer characteristics ( e.g., income, age, gender, purchase frequency etc) and by temporary price reductions for various products and by the fact that the size of the price reductions varies across deals. These price reduction (sales promotion) techniques can affect the decisions of different consumers differently. For example, price reduction might cause brands switching to one segment without any effect on purchase timing and quantity, while heartening another segment of brand-loyal consumers to buy quick and more of the product. Common sense and formal economic analysis suggests that a consumers decision on product and purchase quantity may depend on the size of the price reduction and the time until the next price reduction (Blatberget, 1978). Interest in the study of sales promotion is increasing due to the acceleration of promotional expenditures. Three-fourth of the marketing budget in most of the consumer product companies is for sales promotions. Sales promotions are a potential tool because it works on behavioral level and most of the sales promotion techniques directly impact the decision making process and thus purchase decision. Sales promotion is capable of shift in behavior because it transforms the price-value relationship that a product or service offers a buyer (Schultz, Petrison Robinson). pp 1- 6 Manufacturers are spending more money on sales promotion as compared to advertisement due to the quick and direct impact of sales promotions on sales volume (Blattberg, Briesch and Fox 1995). There are several reasons why advertising has become less effective. The growing diversity of the population of consumers makes it more difficult to reach a mass audience with a single message. Moreover, the cost of advertising media has grown faster than the rate of inflation, but its effectiveness has fallen as television channels, magazines, radio stations, and websites proliferate, and as consumers take control of their exposure to ads with remote control devices. It has become increasingly expensive and difficult to build brand awareness and brand loyalty. According to Kahn and McAllister (1997), it has almost become impossible to build brand awareness and brand loyalty by advertising. Furthermore, a result of the overwhelming product proliferation is that the distinctions between brands have become blurred. These (and other) developments have driven manufacturers and retailers marketing mix expenditures towards sales promotions. (e.g., Lal and Rao 1997, Bell and Lattin 1998) In vestigating the exact results from sales promotion expenditures on individual consumers buying behavior is the mainspring of our study. 1.2 Sales Promotions Sales promotions are action-focused marketing events whose purpose is to have a direct impact on the behavior of the firms customers. There are three major types of sales promotions: consumer promotions, retailer promotions, and trade promotions. Consumer promotions are promotions offered by manufacturers directly to consumers. Retailer promotions are promotions offered by retailers to consumers. Trade promotions are promotions offered by manufacturers to retailers or other trade entities (Blattberg and Neslin 1990). This thesis is focused on promotions offered to the consumer, therefore a combination of consumer and retailer promotions. Throughout the world, sales promotions offered to consumers are an integral part of the marketing mix for many consumer products. Marketing managers use price-oriented promotions, such as coupons, rebates, and price discounts to increase sales and market share, entice consumers to trial, and encourage them to switch brands or stores. Non-price promot ions such as sweepstakes, 7frequent user clubs, and premiums add excitement and value to brands and may increase. brand attractiveness. In addition, consumers like promotions. They provide utilitarian benefits such as monetary savings, increased quality (higher quality products become attainable), and convenience, as well as hedonistic benefits such as entertainment, exploration, and self-expression (Huff and Alden 1998, Chandon et al. 2000). Blattberg and Neslin (1990) stated that the influence of sales promotions could be exerted in many ways. The consumer can be influenced to change purchase timing or purchase quantity, switch brands, increase consumption of the product category, switch stores, or search for promotions. However, not all consumers are influenced in the same way. For example, some consumers might be influenced to switch brands but not change their purchase timing, while others might be influenced to change timing but not brands. Still others might be influenced in both ways. Blattberg and Neslin (1990) concluded that promotion response is therefore a multidimensional concept. Identification of the degree to which a certain consumer is influenced by a promotion? Figuring out, whether there are some consumers who respond to every sales promotion? Are there differences between households in the way they react to promotions, does one household show consistent brand switch behavior, whereas a second household shows consistent purchase acceleration behavior? These are questions we want to answer with this study. Retailers also want to know how planned decisions such as the product range is to be offered in their stores and how these planned decisions such as price promotions and special displays affect the likelihood of consumers adding impulse behavior to their sales. Research Questions With respect to the effects of sales promotions we have formulated one central research question. Under which conditions and in what way do sales promotions influence household purchase behavior? We have investigated the impact of sales promotions on purchase behavior at the individual household level. We agree with Blattberg and Neslin (1990) in the sense that promotion response can be exerted in many ways. There are so many factors that can influence a consumer promotion purchase behavior. 1.4 Scientific Contribution A considerable amount of research has been undertaken in an attempt to identify and understand consumer promotion response. Different operationalizations and measures of promotion response have been developed and applied. This abundance hampers comparison and makes the prospect of building a cumulative tradition for promotion response elusive. Furthermore, a large part of the empirical work is not grounded on consumer behavior theory. We provide an integrated framework that describes the effects of sales promotion on household purchase behavior applying insights from consumer behavior theories. Furthermore, measures are developed for household sales promotion response. We investigate whether the observed magnitudes of the promotion response variables can be explained by observable household characteristics (such as social class, available time, size and composition), product category characteristics (such as average price level, number of brands), and promotion environment variables (which promotion types were present). Furthermore, we will present an intertemporal decomposition of household promotion response to find out to what degree the different sales promotion reaction mechanisms are exhibited in household purchase behavior within and across categories. The intertemporal aspect means that besides effects during the promotion itself, also pre-and post-promotional effects are taken into account. The microscopic level of research offers the opportunity to study (in)consistencies in household purchase behavior within and across different product categories to make a statement about the concept of deal proneness. 1.5 Managerial Relevance The results and insights obtained concerning the promotion response will be used to infer conclusions about the effects of sales promotions. Do specific sales promotion types mainly lead to stockpiling behavior, therefore not really rewarding, or do some consumers really consume more (category expansion). What household characteristics and product category characteristics are important in explaining the effects of sales promotions? Are some categories more attractive to promote than others? The results on category expansion effects form an important indicator of retailer and manufacturer profitability. They could be used as a starting point for deriving estimates of these profitabilities, though that is outside the scope of this dissertation. Currently, everyday low pricing (EDLP) is appearing in managerial circles. The change from a promotion-intensive environment (the so-called high-low pricing) to an environment characterized by lower average prices and fewer promotions has interesting short- and long-run implications for brand choice, store choice, purchase acceleration, category expansion, and repeat purchasing. It is therefore interesting to know the percentage of households whose purchase behavior is influenced by promotions. Promotion shoppers could abandon EDLP stores and EDLP brands. Furthermore, incorporating demographic variables in household purchase behavior models is conceptually appealing and has numerous managerial benefits. Retailers and brand managers can assess demographic variations in demand and marketing mix response in order to implement micromarketing strategies (Neslin et al. 1994, Kalyanam and Putler 1997). For example, a retailer planning to locate a new outlet can get some sense of the differences in demand patters and price and promotion sensitivities in the new trading area in order to make initial stocking, inventory, pricing, and promotion decisions. SIGNIFICANCE RATIONALE Researches and techniques are continuously being added in the field of sales promotion (Lancaster Massingham). Many of the sales promotion researches described the impact of demographics on deal-prone consumers and explained the impact of their income, gender and ownership on their purchase patern (Bawa and Shoemaker 1987; Blattberg et al. 1978) and other researches explored personal traits such as coupon-proneness, value-consciousness or market mavenism (Feickand Price 1987; Inman, McAlister and Hoyer 1990; Lichtenstein, Netemeyer and Burton 1990, 1995; Mittal 1994). Influences of personal (self-image) and social characteristics on impulsive buying behavior has been explored (Dittmar, Beatie and Friese 1996) We acknowledge that consumer characteristics also influence impulse purchase decisions but our research is directed at factors over which retailers have control. Based on previous impulse research, we obtained measures of consumer characteristics that have been shown to influence impulsive buying behavior and included these variables in our research so potential space of relationship between the sales promotions and consumer impulse buying behavior exist. Keeping this gap in mind, our research contributes to defining the relationship between these two concepts. OBJECTIVES Our study has three general objectives. The first is to develop a conceptual model to describe the relationship between sales promotion and consumer impulse buying behavior. It also indicates how retailers can influence promotional activity and use information on consumer purchasing decision. The second objective is to conduct an empirical analysis of the model. These findings are expected to improve our understanding of how consumers react to price promotions. The third objective is to test hypothesis. These findings could be used to segment the market, for mailing coupons, for designing specific promotions. LITERATURE REVIEW A lot of research work have been done in the area of consumer behavior in which, its relationship is associated with the different aspects of marketing for example advertisement, quality of the product or services, pricing acceptability of the product, bundling and promotional frames were influencing the perceived value of the product, variety seeking and reinforcement behavior that resulted in purchase intention (Munger Dhruv, 2003; Joseph, 1999; Barbara Jagmohan, 1991; Joseph, Carl Terence, 1999; Aridhan, Imarn Robert, 1991; Donald, Nancy Richard, 1993; Charles Michael, 1982; Manohar Chi, 1992; Carl, kamel Douglas, 1998 ). Many a researches examining impulsive buying have used the terms Impulsive buying and Unplanned buying interchangeably (Kollat Wallet, 1969; Stern, 1962). Consumer statement that they had purchased those items, which they had, no intention of purchasing, prior to entering the store were generally conceptualized as impulsive buying. This definition of impulsive buying was one of the reasons for the researchers to investigate the issues related to shelving displays that facilitate purchasing. Impulsive buying behavior is a sudden compelling hedonically complex purchasing behavior in which the rapidity of the impulse purchase decision process predicts thoughtful deliberate consideration of information and choice alternative (Kacen Xu, 2001). Furthermore Charles and Michael (1982) examined marketing and financial implications of offering a discount to retail customers to encourage cash payment rather than credit card payment to increase buying behavior. Also in research study published by American Marketing Association of Aradhna, Imran and Robert (1991) explained the relationship of promotional activity with consumer perception comprehensively. The use of different sales promotion techniques varies substantially from one country to another. Promotions provoke two reactions in people .The first is an increase in consumption, i.e. more quantity of a product is acquired. The second is storage of the product for the future, i.e. the consumer acts anticipating his purchases. On the other hand, it is possible that consumers who do not buy the brand will want to acquire it because they are attracted by the sales promotion (Gupta, 1993). However, Brandweek (1994) found that some people who change brand due to a promotion change back to their favorite brand when buying that category of product later. It is necessary to highlight that the use of sales promotions to encourage brand and product purchase and consumption has to be sufficient. However it is necessary to stay alert, as the opposite effect could be provoked on certain occasions. This occurs when the consumer perceives that he is paying for unnecessary activities to enhance and position the product: this then provokes the opposite effect to the desired effect, i.e. the consumer will stop buying the promoted brand (Simonson, 1989). It is also possible that the consumer avoids buying the promoted brands so as not to have to justify his behavior to his peer group. There is also another reason why promotion may not obtain the expected results: the consumer may feel he is being manipulated and will punish the retailer by not purchasing the promoted brand or product (Simonson, 1989). Customer perceived value is thus the difference between the prospective customers evaluation of all benefits and all the costs of an offering and perceived alternatives. Total customers value is the perceived monetary value of the bundle of economic, functional and psychological benefits customers expect from a given market offering. (Marketing management 12 e, page no 141, Philip Kotler and Kelvine Lane Keller, 2005) Marketing analysts have shown that consumers can be characterized based on their brand purchasing patterns within a product class (Morrison, 1966). For example, some consumers purchase behavior can be characterized as reinforcing, i.e., a tendency to repurchase the last brand bought (Morrison, 1966; Jeuland, 1979), while other consumers purchase behavior can be characterized as variety-seeking, i.e., a tendency to shift away from the last brand purchased (Givon, 1984; Kalwani, 1992; Morrison, 1966). Several models of consumer response to promotions suggest that a current decision on brand and purchase quantity depends on the expected time until the next price reduction and the expected size of future reduction. Blattberg, Peacock, Robert and Sen (1978) define a purchase strategy as a general buying pattern which incorporates several dimensions of buying behavior such as brand loyalty, private brand proneness and deal proneness. Researchers studying the brand choice decision for example, Gupta (1988), Schneider and imran (1990) have found promotions to be associated with brand switching. It was found that all the individuals have built-in impulsive spending mechanisms: (1) Desire to buy, and (2) Ability to control urge of buying. When the former overtakes later then it results in impulsive spending (Hoch Lowenstein, 1991; Mischel Ayduk, 2004; Mischel Ebessen, 1970). Research findings suggest that emotions and feelings play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (chocolate, clothing, magazines) to substantially large (jewelry, vehicle, work of art) and usually (about 80 percent of the time) lead to problems such as financial difficulties, family disapproval, or feeling of guilt or disappointment. Moods also influence the impulsive buying behavior. Researchers found that that the respondents were of the opinion that the most frequently mentioned mood state for stimulating impulse purchase was pleasure followed by mood states care free and excited. Consumer believes that, impulsive buying helps in extending these feelings. Most of researchers findings are that positive moods facilitate impulsive buying, but a few researchers also found that negative moods also facilitate impulsive buying (Gardner Rook, 1987) Negative moods adversely aff ect self control, therefore, the individual fell prey to impulsive buying (Herman Polivy, 2004). Consumer in negative mood turns to purchasing with the hope that this would alleviate their unpleasant mood (Mick Demoss, 1990). Rook (1987) defined impulse buying as when a consumer experiences a sudden, often powerful and persistent urge to buy something immediately. We extend this definition slightly. Impulse buying is sudden and immediate purchase with no pre-shopping intentions either to buy the specific product category or to fulfill a specific buying task. The behavior occurs after experiencing an urge to buy and it tends to be spontaneous and without a lot of reflection (i.e., it is impulsive). It does not include the purchase of a simple reminder item, which is an item that is simply out-of-stock at home. Dramatic increases in personal disposable incomes and credit availability have made impulse buying in retail environments a prevalent consumer behavior (Dittmar, Beattie Friese 1996; Ferrell 1998). Impulse buying behavior is sudden and compelling (Bayley Nancarrow, 1998). Several researchers have reported that consumers do not view impulse purchasing as wrong; rather, consumers retrospectively convey a favorable evaluation of their behavior (Dittmar, Beattie Friese, 1996; Hausman, 2000; Rook, 1987). Other researchers have treated impulse buying as an individual difference variable with the expectation that it is likely to influence decision making across situations (Beatty Ferrell, 1998). Our research project is going to be investigating the impact of sales promotion on consumer impulse buying behavior because we have not found work done on this topic. Theoretical Frame work The two major concepts examined in this research are sales promotions and consumer impulsive buying behavior. The brief introduction to these concepts is as below: Consumer Buying Behavior. Buying behavior of people who purchase products for personal or household use and not for business purposes. Impulse buying An unplanned buying behavior resulting from a powerful urge to buy something immediately. 179 Routinized Response Behavior. A type of consumer problem solving process used when buying frequently purchased, low cost ietems that require very little search and decision effort. 178 Limited Problem Solving. A type of consumer problem solving process that buyers use when purchasing products occasionally or when they need information aboutan unfamiliar brand in a familiar product category.178 Extended Problem Solving. Type of consumer problem solving process employed when purchasing unfamiliar, expensive or infrequently bought products.178 Foundations of Marketing (2nd ed) 2007 Page 177 By William M. Pride, O. C. Ferrell Chapter 8: Consumer Buying Behavior, Publisher:Cengage Learning HYPOTHESIS H1: There is positive relationship between Sales promotions and consumer impulse buying behavior. H2: Female consumers are attracted more by sales promotions as compared to male consumers H3: Responsiveness to sales promotions is more in young consumers as compared to old consumers H4: Low income consumers are attracted more by sales promotions as compared to high income consumers Dependent Variable In our analysis, consumer impulse buying behavior is our dependent variable. Independent Variable Independent variable is Sales promotion. Relationship between Dependent and Independent Variable Consumer Impulse Buying Behavior Sales Promotion Independent Variable Dependent Variable Operational Definitions Sales Promotion- Short term incentives to encourage purchase or sales of a product or service (Kotler, Armstrong 1999). Dimensions of Sales Promotions Incentives- These are benefits given by retailer such as coupons, cash rebates, advertisement specialty; price packs (e.g. 50% off) to consumers. Offer Period- It is the lengths of time for which the consumer can avail the incentives given by retailers e.g. 3 month spring season offer, Eid offer, Ramzan offer etc. Return Policies- It is the money back guarantee or replacement of the products given by the retailer to increase the confidence of the consumer. Consumer Impulse Buying Behavior Impulse buying as when a consumer experiences a sudden, often powerful and persistent urge to buy something immediately. (Rook, Dennis and Stephen, 1985) Dimensions of Consumer Impulse Buying Behavior Income Level It plays an important role while determining the consumer impulse buying behavior as it helps the consumer to decide about the purchase of the product. Worth of the Product- It is the value of the product for consumer e.g. consumer impulse buying behavior is affected by the price packs given of those products which have worth for consumers. Tendency to Spend- It is the potency and likelihood in one self that he or she spends money irrationally. Research Design A research design according to Zikmund (1997), a master plan by which we specify the techniques and operations for collection and examination of the required information (p. 199). Choice of research The choice of research will be Causal Research which describes data and characteristics about the population or event being studied. It allows us to have greater understanding (Zikmund, 1997). Descriptive research tends to be very structured and strict for the collection of data (Stevens, Wrenn, Ruddick, Sherwood, 2000). The purpose of using this research is that it will help understanding the attitudes and behavior of customers, who are likely to respond towards the organizations undertaking a societal marketing campaign and hence, the degree to which societal marketing and corporate image are connected will be determined (Kinnear Taylor, 1996). Hence, this design is most suitable to examine the impact of societal marketing on customer behavior towards corporate image. Sampling Sampling is the process of selecting a sufficient number of elements from the population, so that a study of the sample and understanding of its properties would make it possible for us to generalize such properties to the population element. Population. The population relevant to a study is described as a complete group of entities that share some common set of characteristics (Zikmund, 1997, p. 414). Target population is considered for this study was adult consumers with age 20-45+ years whose income range Rs.15000-55000+ available in the retail markets of Pakistan. The departmental stores and superstores offers a good place to find this kind of population. Sampling frame. The sampling frame in this study will be the customers visiting Makro, Metro and Hyperstar located in Lahore. Each customer in the store is a single member of the population and is defined as a sample unit (Zikmund, 1997). Sampling method. To understand how sales promotion affects the consumer impulse buying behavior a self administered survey was conducted at major super stores METRO, Makro and Hyperstar at Lahore. A probability sampling method has been used for analysis as all the customers Sample size. Data from 80 respondents was collected due to budget and times constraints. Instruments Sales promotion- A five-point Likert scale (Strongly Agree/Strongly Disagree) was adopted in the questionnaire. It contained 12 statements. Consumer impulse buying behavior- A five-point Likert scale (Strongly Agree/Strongly Disagree) was adopted in the questionnaire. It contained 13 statements. Statement 9 is more psychological in nature and statement i4 is a repeated statement, so it was dropped while analyzing data. REsults and Analysis 5.1 Reliability Analysis All questionnaires were valid for analysis as missing values were converted 3 (neither agree nor disagree). For a reliability check, the Cronbachs Alpha of each scale above 0.60 found, as shown in the following table. 6 Discussion From table 1 it can be interpret that measurement scale of sales promotion is 66.5% reliable and consumer impulse buying behavior is 69.5% reliable. Form table 2 it can be interpreted that the hypothesis is true and the two variables are positively correlated and level of significance is .005 for to tailed and confidence interval is 99%. Table 4 represents that while calculating regression Enter Method is used . From table 5 it is interpreted that Value of adjusted R2 (.099) shows the effect independent variable on dependent variable, remaining effect will be caused by other variables which are not the part of this study. Table 5 represents ANOVA summary also from this analysis significance is found .005.from table 6 the coefficient of independent variable sales promotion ÃŽÂ ²=0.334 have appositive effect on dependent variable consumer impulse buying behavior. Fig1 shows the regression line and variation can be seen through scattered points which are almost near the line.Fig2 show the pattern of data represented by histogram and the curve shows normal distribution pattern. 7 Conclusions Our study focused on understanding the relationship sales promotion to consumer impulse buying behavior. Charles and Michael (1982) proved in their research that cash discount can increase the customer buying behavior. Similarly Givon(1984) and kalwani (1992) proved their research of increasing sales through variety seeking behaviors , Morrison (1966) developed the relationship of buying behavior with consumer status ,and Blattberg (1978) same devlope relationship with buying behavior but with brand loyality ,Schneider and imran (1990) have found promotions to be associated with brand switching. So we got area to find significance relationship between sales promotion and consumer impulse bung behavior The answer to our research study concerning the relative strength of the retail environment in impulse purchases is deep this is not to say that if a retailer puts items on special display they will not generate impulsive purchases, they will. Our study makes a useful contribution to retailers understanding of impulsive buying behavior among consumers. 8 Limitations First, the data comes from a small panel and from a very small area whereas researchers gather data in forms of thousands. Second, while we have included the major gap that exists between variables to influence impulse buying behavior, there is the possibility that other unmeasured factors (e.g. time of day) also influence purchase decisions. Third Shortage of time was another limitation in this study. Due to which data collected was limited to very small area. Last but not least the respondents were very non-serious many questioners were found on which pattern of filling questionnaires found. 9 Future Implication The results of this study can be helpful for retailers. One of the major implications of this research is that retailers can increase sales by offering the right promotional tools to encourage product sale. So decision should carefully be planned. Promotions that emphasize in-store display, cash rebates, and price packs are likely to be more effective than coupons. Another fruitful area that a retailer must keep in mind that the promotion pattern should be regular or long lasting so that consumer perception can be improved .Giving short term incentives for temporary periods can cause low quality perception in consumer s which can effect impulse purchase To increase impulse purchase at store a wide range of competitors products can be helpful to encourage impulse purchase since consumer compare price level and a deep discount is attractive to them. Our research project is comprised to pilot study there is a great potential

A belief is knowledge if it coheres with other accepted beliefs Essay

Explain and illustrate one criticism of the view that a belief is knowledge if it coheres with other accepted beliefs Coherentism is the Philosophical idea that truths should not be looked at individually. They should rather be looked at, as a whole. The coherence theory can be put into two parts. These are the coherent theory of truth and the coherent theory of justification. The coherent theory is that truth is different to justified belief. Truth is infallible. It is, what it is, that being correct. Whether it is contingent truth, which may, or may not, be true at a certain time; or a universal truth, which is taken to be always true, everywhere. In contrast the theory of justification, only involves beliefs; although these beliefs have to be coherent when looked at together as a whole. As an example of this, we can look at the example of my Aunt Dotty. An envelope comes to my House. However, there is no letter inside of it. I come to the conclusion that the only person absent-minded enough to forget to put the letter inside the envelope is my Aunt Dotty. However, she lives in Exeter; when looking at the postmark, I see it comes from Edinburgh; also the handwriting on the envelope is not that of my Aunt Dotty. My theory that the envelope came from my Aunt Dotty, who just forgot to put in the letter does not cohere. The separate beliefs do not seem to form together in a coherent way. However, I also remember that my brother was taking my Aunt Dotty to Edinburgh. Furthermore, the writing on the envelope seems to be that of my brother. From this I come to the conclusion that my Aunt Dotty forgot to put the letter in the envelope, and then asked my brother to write the address for her. I would be justified in my son you’re a whale belief of this, as all of my beliefs relating to it fit together in a coherent way. However, that is not to say that my coherent belief is the truth. It may not be the truth. It is just a justified belief. This theory of coherent beliefs perceived and regarded as a whole is called holism. Coherentism dictates that if we want the greatest understanding of what could be considered to be the real world possible, then our beliefs need to be as comprehensive as possible. Furthermore, for Coherentism to work successfully, our beliefs must be non-contradictory and consistent. In traditional Coherentism it is not the set that is justified, but rather the beliefs that make them up. It is from this that the most common flaw, with Coherentism is found. There may not be just one set of justifiable beliefs, relating to a certain number of beliefs. There can be multiple sets. Furthermore, internally all of these beliefs may be individually coherent. One example of this is the science fiction film. In such a film there can be many coherent worlds. However, these worlds are far from the reality of the perceived real world. The problem with the theory of coherence is that if we can only take one thing to be true – as if there were more than one they would undoubtedly we contradictory – it then follows that only one thing can be completely justified as being adequate to believe. In contrast in Coherentism, there can apparently be many sets of justified beliefs. In response, Coherentists argue that there can only be one coherent set. F.H. Bradley, the noted Coherentist, writes: ‘My object is to have a world as comprehensive and coherent as possible, and, in order to attain this object, I have not only to reflect but to perpetually have to recourse to the materials of sense. I must go to this source both to verify the matter which is old and also to increase it by what is new. And in this way I must depend upon the judgements of perception.’ This shows that it is Bradley’s aim to find the most coherent and therefore, hopefully, the only truly coherent set. Richard Wollheim late goes on to say that Bradley thought that Coherence should be a test of justification, rather that a test of any individual belief. Although, only ‘those that have some initial inclination or motive to believe in,’ so as a result of this coherence has the ‘function†¦ to discriminate within those judgements and to eliminate some in favour of others’. In line with Bradley’s defence of Coherentism is that of Jonathan Dancy. He says ‘in general, if we find ourselves scrutinising something we believe, we retain it unless we find something against it, just on the grounds that it is a belief already’. So, if we take Bradley’s response, together with that of Dancy, we are shown that Coherentists do not intend for there to be multiple sets of coherent beliefs, as a result of the coherent theory. Rather, Coherentism is intended as a means of testing existing beliefs, as well as those that can be later added. Donald Davidson, another noted Coherentist, also attempted to defend Coherentism. To do so, he gave as an example, the case of the Radical Interpreter. Imagine that there is a speaker of English, who comes across a group of people speaking a language that no one outside of that group understands. The language is called L. How can our speaker of English, the Radical Interpreter, be able to understand L. Davidson’s answer is that he will have to use what is called the Principle of Charity. The Principle of Charity dictates that the Radical Interpreter will have to assume that what the speakers of L say are true. That is to say, true by the standard of the Radical Interpreter. The speakers of L and the Radical Interpreter have to share the same standards of truth in order to have something in common. If this were not the case, it would be difficult for the Radical Interpreter and speakers of L to see where they disagree. Although, even if they do share the same standards of truth, they may, however both be wrong. The question then arises of what guarantee the Radical Interpreter has, that his and the speakers of L’s standards are not mistaken. Davidson gives the answer to imagine an interpreter to our Radical Interpreter. This interpreter is the Omniscient Interpreter. If the Omniscient Interpreter is to successfully interpret our Radical Interpreter, then he must use the same standards of truth used by our Radical Interpreter and the speakers of L. So the Omniscient Interpreter, like our Radical Interpreter, will have to assume that they use the same standards of truth. However, because the Omniscient Interpreter knows everything, it must follow that his standard of truth is true. Therefore, it follows that if the standards of truth used are roughly common to all parties, then neither the Radical Interpreter nor the speakers of L can be completely mistaken. As a result of this, our interpreter can assume that the majority of his basic beliefs are justified, as are those of the speakers of L. It then follows that there can be no place to believe that there can be more than one set of coherent Beliefs. From this, Davidson believes the Coherentist can dismiss the argument against him. It seems that in the previous defences of Coherentism, the Coherentists have adapted there argument, to suit the criticism of those attempting to undermine it. That is to say, that they are adapting the argument to suit the focus of the criticism. For example, when criticised that Coherentism allows for multiple sets of belief, Bradley, showed that the aim is to have only the most coherent belief. This may show the simple sophistication of the argument. It allows for only the most coherent argument and therefore the most likely to be the truth, to be accepted. Rather, the Coherentist would normally only accept the most coherent argument, rather than the least. To give an example of this; say I woke up one morning. My window was smashed and my television was gone. One set of coherent beliefs is that I have been burgled and my television stolen. My Dad has gone, so he may be contacting the Police. Another set of coherent beliefs, may be that my dad has lost his mind and jumped out of the window with the television. One of these beliefs is more coherent that the other. My father has not history of mental illness, so I can suppose that we have been burgled. Although, both sets are coherent, one is more coherent than the other, so I accept the most coherent as my Belief.

How to improve english

Therefore It Is really Important to improve English skills because It Is never too late. People who are not very keen on writing English. even for them it can be a good start. Adrian: It Is very Important to start writing English as much as possible. There are some ways of improving english such as reading. tching movie or even listening to music, This should be included In the dally task and after doing It for a long time It becomes a habit and then the person will realize how he or she is going towards betterment. but each of them has their strength and weaknesses. Actually, learning English Is not as difficult as you think. YouVe got to commit yourself if you want to be successful. Jimmy: I remember what my lecturer told me that If you're lazy or not interested in learning English, you'll never break through yourself.I really want to be able to read, write and speak well in English because English Is uite important as the international language nowadays. Ya. It'll be useful when I would Ilke to geta good job or go overseas to carry on my studies or work. Okay. First of all, you must read more English materials. such as magazines and newspapers. ‘Ofs Not only that, English textbooks, instructions and ingredients on food packages, advertisements are also important. Jazali: When people write, they usually use â€Å"correct† English with a proper grammatical structure. Ya, This is not always true when people speak.That's why. So, by reading, you can learn grammatical English naturally. I Just saw an article, it says that If you choose something to read that you like, it can actually be interesting and enjoyable. Well, this came across my mind. If you like to read about football in your own language, why not read about football in English right? Ya, I agree with you. You will get information about football and improve your English at the same time. But guys, you wont have a direct impact on your speech improvement. written English differs greatly fro m English used in actual live conversations.Sometimes, Written English tends to be more formal and isn't packed with phrasal erbs like everyday English! to make English phrase, word, or word chunk stick in your mind for later use in a conversation, you need to repeat it a good number of times. Don't forget guys, You basically need to repeat the phrase and memorize it doesn't happen when you read an English fiction book! – and it By the way, music is also a fun way to work on your listening. Learn the most effective way to do it and about the challenges you face learning from music.If you love music, Music will teach you useful phrases and collocations, help you to remember new ords and old, improve your pronunciation and sharpen your listening. Hey, Zhen hao what are you doing? Im Finding lyrics. Half of a good song is what the words mean. Songs are about something. But before you can fgure out what a singer means, find out what she or he is saying. Yes, Songs are utterly dif ferent†and usually deeper, cooler and more poetic†when you know what your favourite singers are really saying. So, find the lyrics to your favourite songs, print them out and work to understand what they mean.Not only finding lyrics, u need to sing along too. In the shower, around the house or at your local karaoke box, it will help your English get better and better. You pronunciation will improve, and you will remember more and more new English. However, there are some adverse on listening English song too. Nowadays the songs getting varies through the country. Some lyrics of the songs may contain of verbal words. Yaya! Like the song sang by Akon, ‘l Just had a sexl The music video of the songs also may contain of adult content such as naked and this is not suitable for young people or child to watch.Everyone *laugh* The music video of the songs also may contain of adult content such as naked and this is not suitable for young people or child to watch. On the oth er hand, the lyric's spelling on screen also might not accurate. the true spelling. So, This could be a disadvantage of learning English by music. Hey don't forget, my hobby, watching movies also will improve English. Haha.. Watching movies is a great way for you to improve your English, especially your listening and speaking skills. Films are not usually created for English language learners – they are made for native English speakers.Films are not usually created for English language learners – they are made for native English speakers. It is not a good idea to use this as your only method of learning English; it is much more advisable to study at an English school. However, I would definitely recommend all English language students to watch films in English in their spare time for additional practice that you might not get in a classroom. I agree with u Zhen hao, It helps to take the language away from the artificial classroom norm, which helps us because they get t o see/hear the language in a more natural setting.Other than that, watching movies will not only improve your listening ability, but will help you a lot on your spoken English, espcially our English intonation. Besides, when you watch a movie, you can also learn the culture reflected in the movie. But some of the parents will get mad or angry if their children wasting more time on movies. I don't think so Jimmy, this is my own experience. I like watching movies very much and it's really helpful for my English study. I really recommand you watch some typical movies. And You can watch movies and TV programs with English subtitles as ell.That helps a lot. I really think that it depends on what movies we are watching! If they are watching movies that are grammatically incorrect, I cannot see how that's going to help them with the English language. We can watch movies from the fiftys and sixtys, those movies were make with proper grammar in mind. for conclusion, So far i still strongly r ecommend you to watch more movies because it really helps to improve English. How do you think everyone, Agree with it? Yes, I agree. watching movies can be very beneficial.

The #1 Critical, Fundamental Strategy of ACT Reading

The #1 Critical, Fundamental Strategy of ACT Reading SAT / ACT Prep Online Guides and Tips You only need to know one fundamental rule to do well on ACT Reading, and it’s not all that complicated. That rule is this: There’s only one correct answer choice for every question, and the other three answers can be eliminated based on definitively incorrect elements. In other words, the questions on the ACT Reading section are NOT subjective in any way! In this article, I’ll go through the types of incorrect answers you’ll see on the ACT Reading section and how to ruthlessly eliminate them so you’re only left with one solid winning choice. The Reasons Behind the Rule As we all know, the ACT is a standardized test.This means that the more people challenge the answers to the questions, the less validity it has as a measurement of student ability. The answers to all questions, even in areas that are usually more subjective like reading, have to be unambiguous.The only way to accomplish this is to restate something from the passage. Therefore, every answer must be DIRECTLY and CLEARLY supported by the text.If there’s no direct evidence, it’s not the correct answer.Otherwise, the ACT would encounter challenges to its questions, weakening its credibility.Once you get into the realm of literary interpretation, standardization breaks down. There are just too many ways of interpreting texts. This means you shouldn't make any assumptions on the test. What the passage says is what it means; even for inference questions, you can always find concrete evidence in the text for your answers.Now let’s take a look at the types of answers you should learn to eliminate. Types of Incorrect Answer Choices on the ACT Reading Section Incorrect answer choices on the ACT Reading section will fall into one of four categories. Once you do a fewpractice questions, you’ll be able to identify which answers fall into which problem areas. Category 1: Irrelevant This is an answer choice that has no evidence whatsoever in the passage - it’s just stuck in there amongst more realistic answers. Here's a sample question to show you what I mean: According to the passage, Cho would have determined that volunteers had experienced a placebo effect if which of the following procedures had created increased activity in the visual cortex of the brain? A. Flashing a light in front of themB. Stimulating one of their vision-related acupointsC. Having them read an eye-examination chartD. Stimulating a place that was not a visual acupoint In the passage, it states that "To eliminate the possibility of a placebo effect, Cho also stimulated a nonacupoint, in the big toe." The correct answer in this case is clearly D based on the passage. An example of an irrelevant answer choice would be C, "Having them read an eye-examination chart", because nowhere in the passage is the reading of an eye-examination chart mentioned as a part of the experiment. Why is this a dangerous option? Some test-takers are unaware that the passage doesn’t need to directly contradict an answer choice to make the choice wrong.Students might see an irrelevant answer choice and think it could be right because they missed something or the passage didn’t say it WASN'T true. Irrelevant answers are pretty common across the board, but they usually show up more in detail questions where students might think they just missed the part of the passage with evidence for the irrelevant answer. If a choice seems totally random, don’t assume the ACT wouldn’t put an obviously incorrect answer on the test. They would and they do, so don’t get fooled! After you read this article you're gonna have 20/20 vision on the ACT. Figuratively speaking. Category 2: Opposite This is an answer choice that is the exact opposite of what’s stated in the passage. Take this question as an example: Information in the second paragraph reveals that the family's response to the grandfather's error with the crutches is to: A. find a workable remedy for itB. lay the blame on the narratorC. praise him for more successful projectsD. fix what wasn't wrong in the first place In the passage, the narrator uses crutches that were constructed by his grandfather, but his grandfather forgets to put rubber tips on them so he keeps falling. The family's response is to simply "buy the rubber tips and put them on the crutches". The opposite answer out of the choices given is D, "fix what wasn't wrong in the first place", because the actual solution is to fix what WAS wrong. The correct answer is A, "find a workable remedy for it". Why is this a dangerous option? The ACT is counting on people rushing and not reading carefully enough.If the answer choice uses the same words that are in the passage, it’s easy to make a silly mistake and choose it because you missed a â€Å"not† (or, in this case, a "n't") in there. You'll often see opposite answers in detail questions because these questions are the most straigtforward, so most people don't focus too much on them. Read the questions carefully to avoid falling into this trap, and check your answers at the end of the section! Category 3: Concept Jumble This is an answer choice that incorporates concepts from the text but does so in a slightly confused order or relationship so that they don’t actually make sense as an answer to the question. Let's use this question as an example: The word miracle in line 52 refers most specifically to the way in which: A. brain function disorders are cured.B. unique handicaps are compensated for.C. different areas of the brain work together.D. the creative potential of disease is revealed. Here's the sentence from the passage that includes line 52: "The miracle is how they all cooperate, are integrated together, in the creation of a self." In the context of the passage, "they" refers to different areas of the brain; therefore, for this question, C is the correct answer. An example of a concept jumble answer would be D, "the creative potential of disease is revealed". This is because the main point of the passage is the fact that certain diseases reveal the creative potential of the brain to rewire itself. Even though D doesn't make sense as an answer to this specific question, it is still a concept that is discussed in the passage. Why is this a dangerous option? Much like opposite answer choices, concept jumble answer choices count on you rushing and not reading carefully enough. You might remember something being mentioned in the text and go with an answer that contains that same concept but not read closely enough to realize the answer doesn’t actually make sense. These types of answer choices are common on big picture questions that ask about the main points of passages. This is when it's easiest to confuse you because the answer has to cover broader themes or connect complex ideas. Again, read carefully! Don’t make assumptions, and be sure you know exactly what the question is asking before jumping to conclusions about the answer. Brains be crazy. Don't let yours run wild on the ACT. Category 4: Plausible interpretation This is an answer choice that offers a reasonable interpretation of the passage but is not evidenced directly in the text. We'll use this question as an example: The main function of lines 64-66 in terms of the eighth paragraph as a whole is to: A. give a sense of proportion to the numbers provided earlier in the paragraph.B. point out the limitations of the evidence provided by the Iowa scientists.C. supplement the paragraph's description of the comets with additional details about their size and capacity.D. provide readers with a sense of how old the planet really is. These lines read "That may not seem like much, but when talking about a planet billions of years old, it adds up." This refers to a statement earlier in the paragraph that comets bombarding the Earth's atmosphere would produce enough water vapor to add an inch of water to the planet's surface every 10,000 years. The real answer to this question is A because lines 64-66 serve mainly to put the earlier numbers in perspective. An example of a plausible interpretation answer would be D, "provide readers with a sense of how old the planet really is". The sentence does give a sense of how old the planet really is, so that could plausibly be its purpose in the paragraph. However, if you read closely, answer choice A is much more logical as a rationale for the placement of the sentence. Why is this a dangerous option? This is probably the MOST dangerous type of wrong answer choice for students who aren't prepared for the ACT.If you’re looking at a passage on the test the same way you would look at something you’re reading in English class, it's easy to get trapped by an answer that’s plausible but not objectively true. These options are especially problematic (and prevalent) with inference and function questions, because you are being asked to look beyond the literal details of the text. In these cases, remember that you will never have to look so far beyond what's written that there's nothing in the text that directly supports your answer. Again, don’t choose any answer that doesn’t have concrete support in the passage. Even if it could be correct, if you don’t see the evidence you need to eliminate it. The Fundamental Rule in Action Let’s work on identifying and eliminating wrong answer choices for a real ACT Reading question. Here’s the question: When the narrator refers to the cosmonaut as "a man without a country" (lines 83-84), she is most likely directly referring to the: A. cosmonaut's feeling that he is now a citizen of space, not the former Soviet Union.B. cosmonaut's unrealized expectation that he will be treated like a hero.C. political transformation that occurred while the cosmonaut was in space.D. sixteen months that the cosmonaut spent in orbit around Earth. And here’s the section of the passage you’ll need to refer to: I nod or laugh on cue, while I try to read upside-down a story in the would-be journalist’s newspaper that has caught my eye. It is about the Russian space station and the cosmonaut who had been up in orbit during the takeover attempt and ultimate dissolution of the Soviet Union. After sixteen long months, they are bringing the capsule back. While the train carries me back to my current home and away from my former, I keep thinking about that poor cosmonaut coming back to find his whole world changed, to find himself a man without a country - at least without the country he left behind. L8r, h8rs Step 1: Figure Out What the Question Is Asking We know the answer is related to a specific detail in the text based on the phrase "directly referring to" in the question, and we're given the line number, so we can find it pretty easily.The question could be rephrased to read â€Å"What fact from the passage does the phrase ‘a man without a country’ refer to?† Our goal is to find a direct connection in the passage between a fact stated by the narrator and her description of the cosmonaut. Step 2: Read the Lines Referenced in the Question Here's the sentence containing the "man without a country" line: While the train carries me back to my current home and away from my former, I keep thinking about that poor cosmonaut coming back to find his whole world changed, to find himself a man without a country - at least without the country he left behind. Just reading those lines doesn’t quite give us the information we need.We have to read the whole paragraph - there must be something before that sentence that explains why the narrator says what she says about the cosmonaut. Based on the rest of the paragraph, it seems like what triggered the â€Å"man without a country† line was the fact that the cosmonaut’s home country, the Soviet Union, was dissolved while he was in space. The article the narrator reads is about "the Russian space station and the cosmonaut who had been up in orbit during the takeover attempt and ultimate dissolution of the Soviet Union." (bolding added for emphasis) The end of the lines referenced in this question, "at least without the country he left behind," really brings this point home.The phrase referenced in the question ("man without a country") could ONLY be referring to the political changes between the Soviet Union as the cosmonaut knew it before he left and the country he will find when he arrives home. Step 3: Go Through the Answer Choices, and See Which One Sticks! Choice A:cosmonaut's feeling that he is now a citizen of space, not the former Soviet Union This is an example of a plausible interpretation answer choice. It would be reasonable to infer that the cosmonaut could have this feeling after being in space for so long, butnowhere in the passage is this feeling referenced. No matter how tempted you are to pick these types of choices, remind yourself that nothing short of concrete evidence should be enough to sell you on an answer choice. Cross it out! Choice B:cosmonaut's unrealized expectation that he will be treated like a hero This is an example of an irrelevant answer choice. This has nothing to do with anything in referenced in the passage about the cosmonaut.Don’t let answers like this trick you - even if you think this is a possible scenario, you can’t make any assumptions on the ACT. Cross it out! Choice C:political transformation that occurred while the cosmonaut was in space This answer choice looks good. We can find direct evidence in the paragraph above for this answer.We know that the cosmonaut â€Å"had been up in orbit during the takeover attempt and ultimate dissolution of the Soviet Union.† This is what is being referenced in the line cited in the question.The cosmonaut is coming back to â€Å"find his whole world changed† in a political sense. Keep this one! Choice D:sixteen months that the cosmonaut spent in orbit around Earth This is an example of a concept jumble answer choice. Yes, the cosmonaut did spend sixteen months in space. This is directly stated in the passage (which is what makes this answer different from a completely irrelevant choice). However, the fact about him spending sixteen months in space doesn’t answer the question that’s being asked.The concepts of the cosmonaut being â€Å"a man without a country† and the length of his time in space are not meaningfully linked by the author of the passage. Cross it out! Ok, looks like we’re bubbling in C! This process might not take as long on the test, but it’s helpful to walk through it and see the steps so you can understand exactly why all three incorrect answers can be eliminated. Once you accumlate enough practice, eliminating wrong answers will seem second-nature! Summary The fundamental rule of ACT reading is that three out of four answer choices can always be eliminated! The types of wrong answers you’ll see include: Irrelevant answer choices Opposite answer choices Concept jumble answer choices Plausible interpretation answer choices Every question you see on the ACT Reading section can be answered correctly by eliminating these types of answer choices until you are left with the one option that is evidenced directly in the text. Remember that, and you’ll ace this test! What's Next? Need more tips for ACT Reading? Take a look at these articles on how to read passages, how to answer vocabulary in context questions, and how to avoid running out of time. You should also check out this article on what's tested on the ACT Reading section and this one on the four types of passages you'll see. Now that you have all this great insight into the ACT Reading section,take a practice test to hone your skills even more! Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Reading lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

Three Easy Steps to Guitar essays

Three Easy Steps to Guitar essays There are many joys in life but nothing compares to the shear sensation of playing guitar. Its a great hobby, chicks find it romantic, and experts even say it makes you smarter. Learning how to play the guitar is also very easy. All you need is a guitar, a pick and to follow the three basic steps of guitar. Step one deals with finding your musical influences and applying them to how you want to play. Your musical influence is found in your everyday lifestyle. When you get in your car, what is the first CD that you put in? What kind of music always draws your attention and makes you feel good? These are all part of how music has influenced your life. Musical influences are simply the way that you like your music, whether you like it soft or heavy, quiet or loud. Once youve found your influence, youre ready to find out how you want to play. This is very easy because how you want to play is also what you want to listen to. The two questions are both part of the way that you see music; in other words, they are your musical influences, after you have found your musical influence and how you want to play youre ready to learn the guitar basics. Guitar basics start by learning how to hold the guitar. First, where does the guitar go? While youre sitting down, place the guitar over your right thigh, to balance the weight of the guitar onto your leg. Second, where do your hands go? Take your right hand and place it over the body of the guitar, the part of the guitar that you put on your thigh. This is where you will strum the strings of the guitar. Now take your left hand and hook your arm under the neck of the guitar, the long slender part that extends out to your left. The key to all of this is to feel comfortable. Once you have learned how to hold the guitar, and then move on to basic skills. ...

Hacking the Accounting Information System Research Paper

Hacking the Accounting Information System - Research Paper Example One of the companies which got hacked in recent times is Microsoft .inc. According to ( Smith,2012)â€Å"In simple terms computer hacking and cracking reflects, the intentional, unauthorized access to an organization’s computer system†. So the companies need to be alert and take considerable responsibility to secure its Accounting Information System (Thesis).Accounting Information System is a process which needs high security as many crucial and essential data are handled in it. Any business concern needs to take the responsibility to secure the confidential data so as to protect the company from hackers and unidentified encroachment. The business organisations have the responsibility to invent and install upgraded security system to ensure confidentiality and risk free environment for the company and its customers. Microsoft being the most prominent company in the world had been hacked few times .Thus the accounting information system along with the management has undergone many challenges and losses. The company was hacked in 2012 by a group of Chinese hackers and in 2013 a java script was injected in the business system of the company. The Microsoft security response centre states the Microsoft Active Protection was a program that provide security for program that gives anti –hacking tool facility. However, the Microsoft did deny that hacking was not done by Chinese group but it was a â€Å"rookie mistake†. They said it was due to dodgy email attachment. So here we can see that hacking can be done even if the e- mails which are socially engineered to disrupt the business system. As per (Peter,2013 ) â€Å"As reported by Face book and Apple, Microsoft can confirm that we also recently experienced a similar security intrusion," wrote Matt Thomlinson, General Manager of Microsofts Trustworthy Computing Security. Unlike the New York Times and the Wall

Information Security Essay Example | Topics and Well Written Essays - 2500 words

Information Security - Essay Example In addition, customers’ issues produce the need for companies to manage information security in a proper and effective manner. In this scenario, organizations integrate a task to look after customer and governmental proprietary data and details by guaranteeing observance with the laws and regulations. Thus, an organized collection of procedures, people and information technology (IT) structure that protects decisive systems and information, and secure them from inside as well as outside intimidations is known as information security management (ISM) (Sipior & Ward, 2008), (Northern Illinois University, 2007) and (Grimaila, 2004). Security Issue The basic issue which I have chosen for this SLP is about information hacking. In our daily lives we often see this kind of security breach. People around us with negative intentions steal someone’s personal information in an attempt to make illegal use of it. This personal information could encompass various sensitive things suc h as computer passwords, email passwords, social security number, credit card number and a lot of others. The basic purpose of information hacking is to create problems for others. It could be intentional or unintentional. For instance, a hacker can hack a person’s billing information along with secret password and afterward can make illegal use of this information. This security is also very critical for the organizations since organizations can face a variety of information hacking issues. In this scenario, information hacking could be very harmful for the organization. The fundamental principles should be pursued to deal with this issue are: (Sipior & Ward, 2008), (Northern Illinois University, 2007) and (Grimaila, 2004) Information fortification, support and revitalization: Organizational information security measures, comprising systems, computer units, and data along with documentation arrangement, recognized by this rule, should be implemented in such a way that practi cally lessens the danger of inside or outside violations to the safety, integrity and confidentiality of organizational information. In addition, the users of information are anticipated to protect such private information in conformity with permissible responsibilities and managerial guidelines and measures, comprising confidentiality and exposure contracts. They should comprise tactics prepared to re-establish such information to guarantee the persistence of the crucial operations for the organization (Sipior & Ward, 2008), (Northern Illinois University, 2007) and (Grimaila, 2004). Information Integrity: Information security protectors should use appropriate confirmation and corroboration actions with the intention that the information, utilized in the search of assessment and decision making, might be expected to be correct (Sipior & Ward, 2008), (Northern Illinois University, 2007) and (Grimaila, 2004). Information Secrecy and Leakage: The importance of information like an organ izational resource augments through its extensive and correct utilization on the other hand its